Customer – medSPORT Hechendorf
medSPORT is a health-oriented gym & fitness centre specialising in rehabilitation and using fitness as a preventative measure in looking after one’s health. The gym is located near Munich in Seefeld, and is owned and run by two highly respected and qualified trainers. The gym provides your typical workout areas and group classes, but also proper guidance and help with one’s training.
Since the gym doesn’t have any dedicated marketing personnel I was asked to give help their marketing efforts by refreshing the looks of their website, set up and manage their Email Marketing and run campaigns on their website and Facebook account. I also conducted a photo shoot in order to provide medSPORT with original imagery so they would not have to use stock images.
While there were only a couple of smaller campaigns conducted, these and the website improvements still helped medSPORT to increase their amount of gym memberships from 1600 to 1850 – even though there was a small increase in membership pricing. (Time spent on this project so far: 20 hours)